Ruffles Porto 2020

↳ client: pepsico ↳ year: 2020

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In Brazil, every year thousands of teenagers go to Porto Seguro, Bahia to celebrate the senior year.

But in 2020, for obvious reasons: the graduation trip was canceled.

Ruffles can't give them a trip but what if instead of having nothing, they could have a new and fun experience?

Ruffles created a virtual graduation trip inside Fortnite. In partnership with Fortnite influencers we re created Porto Seguro inside the game with it's famous locations and a lot of things to do. From driving buggys to shooting a friend through a cannon, teens were able to have fun and celebrate graduation in a fun and digital way.

*CCSP FESTIVAL 2021 - SILVER - SNACKS

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HERO FILM // dir: aline lata // prod co: landia

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AFTERMOVIE

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MAP MAKING OF

To create Porto Seguro from scratch we partned up with a gamer, creative mode expert and youtuber Sharshock.

Our architect alongside his brother and fellow youtuber Clebito, took almost a month to craft it up every detail (inclunding a toilet seat as a part of the Ruffles logo) of the island.

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Porto Seguro in real life

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Porto Seguro in Fortnite

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LIVE EVENT

We did a crossmedia between fortnite and youtube hosting one of the most prestigious brazilian funk hitmaker: Dennis DJ. A 2 hour live perfomance with virtual and in game crowd, creating the most attended graduating concert porto seguro ever seen with over 70k viewers.

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SPECIAL PACKAGE

At the end of our trip, we delivered a special "i went" package for our graduates

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