Klaus Solidaritoys

↳ client: netflix ↳ year: 2019

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Every time an animation movie is launched, it comes with a lot of merchandising toys that aim to be a Christmas hit.

But when Netflix was launching the heartful animation "Klaus" which brings a different Christmas perspective we created a different kind of toy.

Instead of just promoting the movie, we made our audience promote the real Christmas spirit.

So we also launched a collection of toys for children, but to assemble for other children.

/// Cannes 2021 - Media - Shortlist ///

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VIDEOCASE

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BOARD

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TOYS ROUGH

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STAMPS

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PROJECT ACTIVATION