Adizero Pasta

↳ client: Adidas   ↳ year: 2026

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Yes, Adidas made pasta.

At the Dubai Marathon, adidas wasn’t an official sponsor.
So instead of sponsoring the race, we sponsored the carbo-loading ritual around it.

In partnership with Sagra, an Italian pastificio based in Dubai, we created handcrafted ravioli shaped like the Adizero — a pre-race dish designed for runners to fuel up the night before the marathon.

What started as a global brief became a real adidas product — built for speed, served al dente.

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CASE STUDY

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ADIZERO_4x5_LAYOUT_7
adizero-Pasta-Kitchen-12-819×1024
ADIZERO_RAVIOLI-MONTAGE_GIF-2
adizero-Pasta-Kitchen-11-819×1024
adizero-Pasta-Kitchen-13-819×1024
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adizero-Pasta-Kitchen-10-819×1024

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Served at the House of fast Dubai 24h before the race.

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ADIZERO_LOOP_GIF_fotos
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POSTERS

16x9_manpasta1
2_LK_ADIPASTA
ADIZERO_MICROGRAPHICS_LAYOUT_
3_LK_ADIPASTA
ADIZERO_FRAME-GIF_LAYOUT_
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Cadu Bussad © Head of Art & Creative. All Rights Reserved ® 2025