Adizero Pasta

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Yes, Adidas made pasta.

At the Dubai Marathon, adidas wasn’t an official sponsor. So instead of sponsoring the race, we sponsored the carbo-loading ritual around it.

In partnership with Sagra, an Italian pastificio based in Dubai, we created handcrafted ravioli shaped like the Adizero — a pre-race dish designed for runners to fuel up the night before the marathon.

What started as a global brief became a real adidas product — built for speed, served al dente.

↳ Client: Adidas

↳ Year: 2026

↳ Role: Concept / Art Direction

CASE STUDY

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SERVED AT THE HOUSE OF FAS DUBAI 24H BEFORE THE RACE.

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AND WITH CAREEM, DUBAI'S #1 DELIVERY APP, WE TOOK OVER THE CITY

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VISUAL ASSETS

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