Caboré in Wonderland

↳ client: meio e mensagem   ↳ year: 2025

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Caboré is a traditional Brazilian award, known for being extremely difficult to be nominated for.

Winning the Caboré is a distant dream to the most of the professionals. And it was based on this that we developed an entire campaign based on Lewis Carroll's work, Alice, with the theme "Takes you to Wonders".

There are several pieces divided into chapters according to the moment of the campaign, all featuring the owl - symbol of the award - as a variation of the character in the book.

The campaign's chapters turned into a book, leading the nominees right up to the awards ceremony. Or perhaps not? Or maybe? Of course, maybe.

Cabore_Livro_12_COVER

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CASE STUDY

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Cabore_Livro_6_FT-CAP3
12-ATM
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12-ATM

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Cadu Bussad © Head of Art & Creative. All Rights Reserved ® 2025